Team up with the most experienced professionals to
build a robust wine business in the Indian market.

Team up with the most experienced professionals to build a robust wine business in the Indian market.

We provide consultancy, marketing and communication services which combines knowledge, thought-leadership, consumer and trade outreach programs and effective digital marketing campaigns to help you and your brands gain a strong foothold across India.

Roadmap for Success

Roadmap for Success

The complete guide on how to enter and win in the Indian wine market. It is specifically designed to help individual wineries, both in India and overseas; trade & investment departments of wine countries, regional wine associations, wine groups and conglomerates.

India Wine Insider is a research-backed white paper which provides a deep cultural understanding of the Indian wine market. It is a comprehensive guide which enables partners to decode India’s complex trade structure, its regulatory framework, pricing structures and gain insights about the Indian wine consumer’s attitudes and behaviours.

It has case studies from brands that have succeeded in India; interviews with senior members of the Indian customs, state excise and labeling departments, members of the trade and brand custodians.

India Wine Insider white paper consists vital information on 5 key areas

01.   Understanding the Indian Wine market

02.   Consumer Insights

03.   Import and Trade regulations

04.   Components for an entry strategy

05.   Case studies

The India Wine Insider 2022
Report is here

To order a copy of the India Wine Insider 2022, click here

India Wine Insider white paper consists vital information on 5 key areas

01.   Understanding the Indian Wine market

02.   Consumer Insights

03.   Import and Trade regulations

04.   Components for an entry strategy

05.   Case studies

The India Wine Insider
Report is now available
for purchase

INR 10000 / USD 1250 /
Euros 1100 per copy

To enquire, write to us at
sonal@sonalholland.com

Client Testimonials

Sonal’s trailblazing initiatives and exceptional contributions to India’s wine industry have been widely recognised. Some of the prestigious honours Sonal has been part of are:

Working with Sonal and her team is a pleasure. They are professional and have unrivalled visibility in the Indian market. Sonal is a masterful presenter and an enthusiastic brand ambassador.

Connor Best
Senior Director of Global Marketing
Napa Valley Vintners

It is a pleasure to be associated with SoHo Consultants – Sonal and her team have a great disposition and clarity of the market. It has helped us immensely to understand the route-to-market and different strategies for this booming and extremely dynamic market.

Tomás Icaza A.
Area Manager – South East Asia
& Oceania
VSPT Wine Group – Chile & Argentina

Sonal Holland MW, with her knowledge prowess and passion, has inspired and educated wine-appreciating consumers, institutions and industry. Sonal truly embodies what it takes to understand the dynamics of the trade and its consumer. Her knowledge of the industry, its regions and her connect with consumers across the globe cannot be ignored and only benefitted from, for the long-term.

Varun Anthony
Director (India) – South Australia
Department for Trade and Investment
– South Australia

India Market Wine Consultancy Program

The Indian wine market is often complex, daunting and notoriously rigid to maneuver for the uninitiated.

Our consultancy program is designed to hand-hold international companies in their journey to building their brand in the Indian market. We can help communicate your brand values through engaging story-telling and help you establish the right connections with importers, influencers, media and/or consumers, to establish your brand quickly and efficiently in the Indian market.

SoHo Wine Consultants, have rich business experience as they are the partners of choice for several brands in their initiatives ranging from education, consultancy, consumer research, events, awards/ competitions, retailing, imports and digital marketing in India.

Sonal Holland MW and her team provide complete guidance through bespoke solutions to ensure that you succeed in India.

To consult with us for India market entry or how to grow your brand presence in India, write to us at sonal@sonalholland.com

India Market Wine Consultancy Program

The Indian wine market is often complex, daunting and notoriously rigid to maneuver for the uninitiated.

Our consultancy program is designed to hand-hold international companies in their journey to building their brand in the Indian market. We can help communicate your brand values through engaging story-telling and help you establish the right connections with importers, influencers, media and/or consumers, to establish your brand quickly and efficiently in the Indian market.

SoHo Wine Consultants, have rich business experience as they are the partners of choice for several brands in their initiatives ranging from education, consultancy, consumer research, events, awards/ competitions, retailing, imports and digital marketing in India.

Sonal Holland MW and her team provide complete guidance through bespoke solutions to ensure that you succeed in India.

To consult with us for India market entry or how to grow your brand presence in India, write to us at sonal@sonalholland.com

Our Clients

*We cannot mention some of our clients due to a non-disclosure.

Hospitality & Retail Wine Programs

We work with luxury hotels, restaurants, retailers, clubs and airline companies – helping them choose the best suppliers, structure a profitable wine list, curate bespoke customer experiences and train staff to be knowledgeable, skilled and confident.

We create unrivalled wine programs that enable wine as an effective tool for creating fine experiences, building customer relationships, increasing beverage revenue and boosting profitability.

Sonal Holland draws upon her previous experience as Director of Wine & Beverages at ITC Hotel group and her understanding of the urban Indian wine drinker from her consumer study done in partnership with UK-based Wine Intelligence, to build a focussed approach in garnering attention for wine in the burgeoning market of India.

Hospitality & Retail Wine Programs

We work with luxury hotels, restaurants, retailers, clubs and airline companies – helping them choose the best suppliers, structure a profitable wine list, curate bespoke customer experiences and train staff to be knowledgeable, skilled and confident.

We create unrivalled wine programs that enable wine as an effective tool for creating fine experiences, building customer relationships, increasing beverage revenue and boosting profitability.

Sonal Holland draws upon her previous experience as Director of Wine & Beverages at ITC Hotel group and her understanding of the urban Indian wine drinker from her consumer study done in partnership with UK-based Wine Intelligence, to build a focussed approach in garnering attention for wine in the burgeoning market of India.

Excerpts & Learnings from our hugely popular Digital Summits

Excerpts & Learnings from our hugely popular Digital Summits

California Wine Knowledge Summit ||
Sonal Holland MW

Growing the Indian Wine Industry to 5000 CR by 2026 | a panel discussion with leading Indian wine personalities, moderated by Sonal Holland MW

Overview of the Indian Wine Market for California Wine Institute

Follow Sonal’s wine explorations and
lifestyle discoveries on her Social Media

Facebook

Instagram

Youtube

LinkedIn

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To receive priority invites to our events and masterclasses, discover wine courses, receive top recommendations on what to drink and uncork new adventures, join our wine- loving community NOW.

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Follow Sonal’s wine explorations and lifestyle discoveries on her Social Media

Sign up for our newsletter

To receive priority invites to our events and masterclasses, discover wine courses, receive top recommendations on what to drink and uncork new adventures, join our wine- loving community NOW.

Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.