Where Business Education Meets the World of Wine, Spirits & Luxury
Burgundy School Of Business | Sonal Holland Academy
A pioneer school dedicated exclusively to wine & spirits management, located in the heart of Burgundy.
WHY STUDY AT SWSB IN BURGUNDY
International Student Community
Field trips and Industry Exposure
Situated in France's esteemed Wine Region
Europe’s luxury & alcobev ecosystem
Faculty of Masters of Wine, research professors & global industry leaders
Dedicated Wine & Spirits Business Lab, tasting room & institutional cellar
Access to producers, maisons & global trade
Burgundy as a living wine laboratory
INDIA PATHWAY
Indian students can apply to the School of Wine and Spirits Business through Sonal Holland Academy, the institute's official marketing and strategic partner in India. This means you receive expert-led guidance on programme selection, admissions, and career fit, backed by deep domain knowledge in business, alcobev, and luxury. From understanding which programme suits your profile to navigating the application process with ease, Sonal Holland Academy assures guidance that will bring you closer to your long-term career goals.
Programs at SWSB
Master in Management + MSc Wine Management
- 18-Month Dual Degree
INTRO
A combined Master in Management and MSc Wine Management track that builds deep business leadership skills and specialised wine-industry insight. It blends core management fundamentals with sector-relevant expertise and hands-on professional learning.
PREREQUISITES
✔ Bachelor’s degree (non-French or equivalent)
✔ Eligible for 18-month track leading to dual qualification
✔ English proficiency (e.g., IELTS ≈6.0 / TOEIC ≈785 / Duolingo ≈115) suggested for English-taught programmes
MSc Wine Management
- 12-Month Masters
ABOUT
A specialised, industry-focused Master designed to equip students with operational, strategic and leadership competencies tailored to the global wine, beer and spirits sector. It mixes theoretical learning with practical industry insights and is delivered in the heart of France’s wine region.
PREREQUISITES
✔ Bachelor’s degree from a recognised institution
✔ English language proficiency recommended (e.g., IELTS ≈6.0 / TOEIC ≈785 / Duolingo ≈115)
MBA in Wine & Spirits Business
- 12-Month MBA
ABOUT
A high-level MBA course merging strategic business training with focused insight into wine & spirits markets, luxury branding, leadership and global sector dynamics — ideal for professionals targeting senior or strategic roles worldwide.
PREREQUISITES
✔ Bachelor’s degree
✔ Minimum ~3 years of professional experience
✔ Passion for wine & spirits and leadership potential
✔ English proficiency typically required (higher band e.g., IELTS ≈6.5+)
"The School of Wine & Spirits Business, a specialised school within Burgundy School of Business in Dijon, offers an immersive education designed to shape future leaders in the global wine, spirits and luxury industry.
For Indian students, applying through Sonal Holland Academy founded by Sonal C Holland brings personalised mentorship, expert counselling and end-to-end application support."
Together, this pathway offers:
Study in the heart of France near iconic wine regions
A 360° curriculum combining technical, management and sector expertise
Learning from Masters of Wine, researchers and industry professionals
Access to specialised labs, tasting facilities and a strong alumni network
Trusted India guidance focused on programme fit and career clarity
Which Programme Is Right for You?
Careers After Graduation
Global wine & spirits companies
Luxury &
Lifestyle brands
Lifestyle brands
FMCG &
Premium retail
Premium retail
Brand strategy,
export & business development
export & business development
Consulting, entrepreneurship & family enterprises
Request a Call Back
Thinking about studying in France?
Let’s start with the right conversation.
· Programme fit
· Admissions guidance
· Career outcomes
· Application roadmap
Let’s start with the right conversation.
· Programme fit
· Admissions guidance
· Career outcomes
· Application roadmap




