
A specialised school within Burgundy School of Business, France
Where Business Education Meets the World of Wine, Spirits & Luxury
Burgundy School Of Business | Sonal Holland Academy
Study in the heart of Burgundy and fast-track your career into the global wine & spirits industry.
About the School of Wine & Spirits Business
"The School of Wine & Spirits Business (SWSB) is a specialised school within Burgundy School of Business in Dijon — globally recognised as a leader in wine & spirits management education.
Located in Burgundy, one of the world’s most prestigious wine regions, SWSB offers a truly immersive learning experience where students don’t just study the industry — they live it.
From vineyards and producers to global trade networks, Burgundy becomes your classroom."







WHY STUDY AT SWSB IN BURGUNDY
International Student Community
Field trips and Industry Exposure
Situated in France's esteemed Wine Region
Europe’s luxury & alcobev ecosystem
Faculty of Masters of Wine, research professors & global industry leaders
Dedicated Wine & Spirits Business Lab, tasting room & institutional cellar
Access to producers, maisons & global trade
Burgundy as a living wine laboratory
Programs at SWSB
MSc Wine Management
- 12-Month or 18-Month Options
ABOUT
A specialised, industry-focused master’s programme designed to build operational, strategic and leadership capabilities within the global wine, beer and spirits sector.
* 12-month track: Fast-track into the industry
* 18-month track (+Master in Management)
Delivered in Burgundy, this programme combines academic rigour with hands-on industry experience.
IDEAL FOR
Students with business, hospitality or related backgrounds
PREREQUISITES
✔ Bachelor’s degree
✔ English proficiency recommended
MBA in Wine & Spirits Business
- 9 month Presential Mode in Burgundy + 6 month (thesis or Business Plan)
ABOUT
A high-level programme designed for professionals aiming to move into leadership roles within the global wine & spirits and luxury sectors.
FOCUS AREAS
- Strategy & global markets
- International Marketing & branding
- Leadership, innovation, & business transformation
- 15-month track (accessible with a Bachelor’s degree + 3 years of experience in any field)
- 6 weeks of field trips included
* 12-month track: Fast-track into the industry
* 18-month track (+Master in Management)
IDEAL FOR
Mid-career professionals & entrepreneurs
PREREQUISITES
✔ Bachelor’s degree
✔ Approximately 3 years of work experience
✔ English proficiency (IELTS ~6.5+)
INDIA PATHWAY
Indian students can apply to the School of Wine and Spirits Business through Sonal Holland Academy, the institute's official marketing and strategic partner in India. This means you receive expert-led guidance on programme selection, admissions, and career fit, backed by deep domain knowledge in business, alcobev, and luxury. From understanding which programme suits your profile to navigating the application process with ease, Sonal Holland Academy assures guidance that will bring you closer to your long-term career goals.

Which Programme Is Right for You?



Careers After Graduation
Global wine & spirits companies
Luxury &
Lifestyle brands
Lifestyle brands
FMCG &
Premium retail
Premium retail
Brand strategy,
export & business development
export & business development
Consulting, entrepreneurship & family enterprises
Request a Call Back
Thinking about studying in France?
Let’s start with the right conversation.
· Programme fit
· Admissions guidance
· Career outcomes
· Application roadmap
Let’s start with the right conversation.
· Programme fit
· Admissions guidance
· Career outcomes
· Application roadmap




