A specialised school within Burgundy School of Business, France

Where Business Education Meets the World of Wine, Spirits & Luxury

Burgundy School Of Business | Sonal Holland Academy

Study in the heart of Burgundy and fast-track your career into the global wine & spirits industry.

About the School of Wine & Spirits Business

"The School of Wine & Spirits Business (SWSB) is a specialised school within Burgundy School of Business in Dijon — globally recognised as a leader in wine & spirits management education.

Located in Burgundy, one of the world’s most prestigious wine regions, SWSB offers a truly immersive learning experience where students don’t just study the industry — they live it.

From vineyards and producers to global trade networks, Burgundy becomes your classroom."

WHY STUDY AT SWSB IN BURGUNDY

International Student Community

Field trips and Industry Exposure

Situated in France's esteemed Wine Region

Europe’s luxury & alcobev ecosystem

Faculty of Masters of Wine, research professors & global industry leaders

Dedicated Wine & Spirits Business Lab, tasting room & institutional cellar

Access to producers, maisons & global trade

Burgundy as a living wine laboratory

Programs at SWSB

MSc Wine Management

ABOUT
A specialised, industry-focused master’s programme designed to build operational, strategic and leadership capabilities within the global wine, beer and spirits sector.
* 12-month track: Fast-track into the industry
* 18-month track (+Master in Management)
Delivered in Burgundy, this programme combines academic rigour with hands-on industry experience.

IDEAL FOR

Students with business, hospitality or related backgrounds

PREREQUISITES

✔ Bachelor’s degree
✔ English proficiency recommended

MBA in Wine & Spirits Business

ABOUT
A high-level programme designed for professionals aiming to move into leadership roles within the global wine & spirits and luxury sectors.

FOCUS AREAS
- Strategy & global markets
- International Marketing & branding
- Leadership, innovation, & business transformation
- 15-month track (accessible with a Bachelor’s degree + 3 years of experience in any field)
- 6 weeks of field trips included
* 12-month track: Fast-track into the industry
* 18-month track (+Master in Management)

IDEAL FOR

Mid-career professionals & entrepreneurs

PREREQUISITES

✔ Bachelor’s degree
✔ Approximately 3 years of work experience
✔ English proficiency (IELTS ~6.5+)

INDIA PATHWAY

Indian students can apply to the School of Wine and Spirits Business through Sonal Holland Academy, the institute's official marketing and strategic partner in India. This means you receive expert-led guidance on programme selection, admissions, and career fit, backed by deep domain knowledge in business, alcobev, and luxury. From understanding which programme suits your profile to navigating the application process with ease, Sonal Holland Academy assures guidance that will bring you closer to your long-term career goals.

Which Programme Is Right for You?

Careers After Graduation

Global wine & spirits companies
Luxury &
Lifestyle brands
FMCG &
Premium retail
Brand strategy,
export & business development
Consulting, entrepreneurship & family enterprises

Request a Call Back

Thinking about studying in France?
Let’s start with the right conversation.

· Programme fit
· Admissions guidance
· Career outcomes
· Application roadmap

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