International wineries
International producers seeking a clear, credible route into India’s fastest-growing wine category.
India Wine Insider Report 2026
India Wine Insider · 2026 Report
The Essential Guide to Entering and Succeeding in India's Wine Market
Exclusive market intelligence, consumer insights and route-to-market strategies — drawn from two decades of experience with the country's leading wine consultants.
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$55B
Market size today
$76.5B
Projected by 2032
600M+
Consumers aged 18–35
Why India
A market moving faster than most
Four forces reshaping opportunity for international wine producers — from vineyard hubs to consumption cities.
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01
Category Fastest-growing
Wine is one of the fastest-growing beverage categories in the country.
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03
Imports Outpacing local
Imported wines are growing at a faster pace than domestic production.
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02
Demand Premiumising
Rising demand for premium and international wine labels across cities.
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04
Trade Policy Opening up
New trade deals are making quality international wines accessible to a wider audience.
Inside the Report
IWI guides exporters on how to
Practical steps to enter, navigate, and grow in India’s wine market — written for commercial decisions, not theory.
- Enter the Indian market with confidence
- Understand import structures and state excise systems
- Navigate the regulatory framework and pricing structures
- Identify key consumption cities and consumer behaviour
- Learn from case studies of successful brands
- Find the right import partner
- Adopt effective branding and marketing strategies for India
- Position your brand correctly within the Indian market
Who is it for
Export managers
Export leaders navigating duties, logistics, pricing, and partner selection across India’s state excise landscape.
Wine associations
Associations and industry bodies supporting members with India-specific intelligence, trade context, and market entry guidance.
Trade bodies
Trade organisations tracking policy shifts, import growth, and new deals making quality international wines more accessible in India.
Market-entry consultants
Advisors guiding international wine businesses on positioning, partners, regulation, and route-to-market strategy in India.
Special Launch
India Wine Insider · 2026
$1,000
$899
Limited-time launch offer. Applicable taxes may apply.
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