India Wine Insider Report 2026
India Wine Insider · 2026 Report
The Essential Guide to Entering and Succeeding in India's Wine Market
Exclusive market intelligence, consumer insights and route-to-market strategies — drawn from two decades of experience with the country's leading wine consultants.
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$55B
Market size today
$76.5B
Projected by 2032
600M+
Consumers aged 18–35
Why India
A market moving faster than most
Category
Fastest-growing
Wine is one of the fastest-growing beverage categories in the country.
Demand
Premiumising
Rising demand for premium and international wine labels across cities.
Imports
Outpacing local
Imported wines are growing at a faster pace than domestic production.
Trade Policy
Opening up
New trade deals are making quality international wines accessible to a wider audience.
Inside the Report
IWI guides exporters on how to
- ✓Enter the Indian market with confidence
- ✓Understand import structures and state excise systems
- ✓Navigate the regulatory framework and pricing structures
- ✓Identify key consumption cities and consumer behaviour
- ✓Learn from case studies of successful brands
- ✓Find the right import partner
- ✓Adopt effective branding and marketing strategies for India
- ✓Position your brand correctly within the Indian market
Who is it for
- International wineries
- Export managers
- Wine associations
- Trade bodies
- Beverage companies
- Market-entry consultants
- Investors & industry professionals
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